Published by ChinaMNC · Raoping
Chaozhou Ceramics Expo: A Gateway for Foreign Founders in China's Ceramics Sector
The 2026 Chaozhou Ceramics Industry Base Expo opens tomorrow, offering foreign founders a practical platform to explore sourcing, partnerships, and talent in China's ceramics capital. With over 10,000 sqm of exhibition space and 500+ booths, the event highlights Chaozhou's unique 'exhibition-factory integration' model and cross-border trade opportunities.
Chaozhou Ceramics Expo Opens Tomorrow: What Foreign Founders Need to Know
The 2026 Chaozhou Ceramics Industry Base Expo opens tomorrow at the Chaozhou International Convention and Exhibition Center. For foreign founders establishing or operating a company in China's ceramics or home goods sector, this event offers a concentrated look at the cluster's supply chain, cross-border trade channels, and talent pool. It runs alongside the "Guangdong Goods Go Global" ceramics and sanitary ware matchmaking series and the Guangdong Manufacturing Empowerment ceramics and sanitary ware special matchmaking activities.
Exhibition Scale and Layout
The expo covers more than 10,000 square meters and hosts over 500 standard booths. It features five thematic zones: daily-use ceramics, artistic ceramics, building ceramics, sanitary ceramics, and smart home ceramics. A dedicated investment promotion and matchmaking area is also on site. For foreign founders, this layout allows efficient scanning of suppliers across multiple categories in one location.
The 'Exhibition-Factory Integration' Advantage
Chaozhou's distinctive "exhibition in front, factory in back, integrated exhibition and trade" model is a key feature. The expo aims to amplify the spillover effects of the Canton Fair, converting global buyer traffic into tangible cooperation. Buyers can view exhibits at the venue and then travel directly to production plants for on-site inspections, enabling a one-stop process of sampling, factory visits, and negotiations. For foreign founders sourcing or setting up manufacturing operations, this model reduces the time and cost of supplier verification.
Targeted Matchmaking Activities
Following the opening ceremony on the morning of October 30, a series of targeted matchmaking events will take place.
- October 30 afternoon: A matchmaking session between elderly care institutions and age-friendly sanitary ware enterprises. Several elderly care institutions from within the province will outline real pain points in age-friendly renovations, while local sanitary ware companies will present new age-friendly products. Attendees can visit a physical display area for hands-on experience, and buyers and suppliers will discuss procurement and customized renovation cooperation face-to-face.
- October 31 morning: An overseas channel matchmaking session. Buyers from Nepal, Russia, Vietnam, Indonesia, and other countries will attend to place orders and negotiate, facilitating cross-border trade links.
- October 31 afternoon: The "Ingenuity Porcelain Capital · Smart Manufacturing Chaozhou" exchange meeting. Experts and scholars will share insights on macroeconomic trends and transformation opportunities in the ceramics industry. Industry chain enterprises, trade associations, and e-commerce platforms will gather to discuss new paths for intelligent, high-quality development.
Talent Recruitment and Retention
The expo also addresses talent needs. The "Million Talents Gather in South Guangdong" ceramics industry special job fair opens on the afternoon of October 30. More than 40 ceramics industry chain enterprises will recruit on site, with positions covering R&D and design, marketing, technical operations, and business management. The job fair includes a career guidance carnival with interactive challenges, where job seekers can improve their job-hunting skills and consult on talent settlement, employment, and entrepreneurship support policies. In addition, a one-month online job fair will be launched simultaneously, complementing the offline event to attract talent for the digital transformation of the ceramics industry.
Practical Implications for Foreign Founders
Foreign founders considering company registration in China or seeking to establish a presence in the ceramics sector can use the expo to:
- Identify potential manufacturing partners and verify production capabilities through direct factory visits.
- Connect with international buyers and explore cross-border trade channels, especially through the overseas matchmaking session.
- Understand the latest product trends, including age-friendly sanitary ware and smart home ceramics.
- Access a pool of skilled talent for R&D, marketing, and operations, and learn about talent support policies.
The event's integrated approach reflects Chaozhou's role as China's porcelain capital and its efforts to support both domestic and international businesses. While the expo is a trade event, it also serves as a practical entry point for foreign founders to navigate the local business ecosystem.
This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.